Still Renderings for Office Renovation

Date: 01 06 2020

Customer

The View was retained by a real estate developer in Seattle, Washington to create engaging still renderings for use in various marketing materials, with the end goal of highlighting their new office renovation project.

Goal

–°atering to the highly competitive technology and IT industry, it was vital that this space be properly represented to high-end tenants willing to pay a premium for a workplace that would lure top tech talent from around the world.

  • 1

    Identifing Key Points

    This meant emphasizing key features valued by the target demographic that would be leasing the space, including: the sweeping lake and city views, collaborative areas where workers could engage and exchange ideas.

  • 2

    Challenges

    There were several challenges associated with this project which the client had been unable to resolve with previous rendering vendors: representing the 3D-rendered people inside the building and illustrating the views to the surrounding landscape.

  • 3

    Process

    Working hand in hand with the developer’s management team, The View dialed in on the exact target demographic that would be leasing the space, ensuring that the workers represented in the rendered images fit that demographic perfectly.

Solution

The exterior views from the rooftop were incorporated into the renders by utilizing Google Earth Studio as a background, then touching up the images in Photoshop to attain a realistic representation. One option that was provided to the client involved taking drone photographs around the building, however it was ultimately decided that this was not necessary given the level of quality that was achieved through editing the images from Google Earth.

Timeline & Result

The project was successfully completed within 2.5 weeks with minimal requested revisions, allowing the developer to publish the interior renderings to their website and various multiple listing services in a short period of time. The View continues to work with this client on a regular basis, helping them establish their online presence and setting their property listings apart from the competition.

Get in Touch with Us

The View Pro Inc.

Headquarters:
2021 Guadalupe Street, Suite 260
Austin, TX 78705
Email: info@theviewpro.com
Phone: +1 (307) 222-4704

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