Exterior Animation with Drone Video

Date: 22 02 2021


The View was hired by a marketing agency to help promote a mixed-use commercial complex featuring two buildings. The deliverables included still renderings as well as an animation with infographics that highlighted the benefits of the building complex.


Since the subject property is located within a logistics and transportation hub, it was important that the marketing materials portrayed the property’s close proximity to major arterial highways, parking lot capacity, and other infrastructure.



The main project challenge stemmed from the fact that the construction drawings were still incomplete during the rendering effort, requiring The View team to work closely with the client to gain an understanding of which assumptions should be carried forward in the 3D model.


The project schedule was also very accelerated, requiring the deliverables to be turned around in less than 2 weeks. These challenges were overcome through close collaboration with the client and owner who provided continuous feedback to minimize rework.


The project was completed successfully, allowing the owner to quickly launch advertising campaigns through their website and social media accounts to begin generating interest in their property. Both the client and property owner were excited with the results, leading to continuing collaboration on similar projects. 


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