Capture every stage of your property’s journey
Real estate marketing thrives on visuals that captivate, inform, and persuade. Depending on the stage of your property's lifecycle, different types of content can effectively showcase its features and attract your target audience. Below, we’ll explore content strategies meant for either the pre-construction or post-construction phases of your property.
Pre-Construction Stage
Here’s the challenge: You not only have to visualize your project, but you also have to help potential buyers imagine the finished property too. With creative content, you can turn these planned out concepts into promised realities.
1. Still Renderings
High-quality still renderings bring your vision to life, offering polished images that can be used across various platforms, from websites and advertisements to brochures and other prints. With high-quality visuals, you can show future tenants exterior views, interior amenities, and model units of their new home in fine detail. This could be anything from feature luxury interiors on Instagram posts to stylish exteriors in online ads or billboards.
2. Short Animated Stills
Add motion to static renderings, creating eye-catching visuals for social media and websites. These subtle animations, such as swaying trees or shifting sunlight, make the property feel more vibrant, engaging, and realistic. Use these cool stills on social media campaigns or for attention-grabbing homepage visuals.
3. Animation Videos
Provide a cinematic way to showcase the full scope of your project. Through walkthroughs, flyovers, and detailed interior views, these videos immerse buyers in your property’s potential. Showcase fully animated room-by-room walkthroughs, aerial flyovers, and your uniquely designed features. Now, you’ll be able to convey a sense of scale, luxury, and ambition, successfully targeting high-end buyers or investors.
4. Lifestyle Video
Tell a compelling story about your community and the experiences your property offers. Rather than just highlighting amenities, lifestyle videos can focus on the lifestyle your potential buyers can expect. This could be as simple as families in the local park, working professionals relaxing in your coworking spaces, or even just regular residents dining at nearby cafes.
5. Slideshow Videos
For a quick overview of your property, slideshow videos combine still images and short clips into a cohesive, visually appealing format. These videos are perfect for showcasing multiple units or features in a short timeframe. Slideshow videos are also perfect for email marketing campaigns and website galleries.
6. Social Media Content Bundles
Short-form videos tailored for platforms like Instagram Reels, TikTok, and YouTube Shorts are essential for reaching younger, tech-savvy audiences. Vertical formats and creative editing make these videos engaging and shareable. You could make “Day in the Life” clips from a resident’s perspective, show quick tours of a model unit with upbeat music, or organize highlight reels of your amenities like pools, gyms, and communal spaces.
Post-Construction Stage
Once your property is complete, it’s time to leverage real-world visuals. These authentic representations add credibility and help buyers envision themselves in the space.
1. Professional Photography
High-quality photography remains a cornerstone of real estate marketing. That’s why capturing your property in the best light ensures it appeals to potential buyers. Try to schedule shoots during golden hour for warm, inviting lighting, and highlight both wide angles and detailed shots of your property’s standout features. These shots can be used on MLS listings, print advertisements, and social media galleries.
2. Drone Filming
Aerial drone footage offers a unique perspective, showcasing the property’s layout and its surroundings. This is especially impactful for large developments, scenic locations, or properties with impressive architecture. Unlike most standard properties, you’ll be able to feature expansive views of green spaces or city skylines and show proximity to landmarks or amenities.
3. Indoor Drone Tours
Take buyers on a dynamic journey through the interior of your property with indoor drone tours. These tours provide a seamless walkthrough, giving viewers a sense of flow and space as if they’re walking through it themselves. You’ll be able to engage viewers with smooth, cinematic transitions and highlight the spatial relationships between rooms.
4. Community Videos
Real estate is about more than just the property—it’s about the community. Community videos combine drone shots, walkthroughs, and interviews to showcase the area’s lifestyle. Capture the parks, schools, and local businesses in your areas and showcase property amenities like bike paths or fitness centers. For example, you can create a video campaign titled “Living the [Property Name] Lifestyle” to emphasize the full experience your development offers.
5. Social Media Content
Just like the pre-construction phase, post-construction social media content should focus on short, engaging formats. Showcase real-world features like the bustling clubhouse, a cozy library corner, or vibrant poolside scenes. This could be something like “Before and After” transformations, testimonials from happy residents, or seasonal posts showcasing holiday decor or events.
In conclusion: The key to standout Real Estate marketing
No matter the stage of your property’s lifecycle, leveraging a diverse mix of content such as still images, videos, animations, and drone footage, ensures you capture attention and stand out in the market. By creating visually compelling, engaging content, you’ll connect with potential buyers on a deeper level, turning interest into action.
And if you need help producing content for any stage you’re in, just reach out to us and let us know! In the meantime, check out what all kinds of content The View can produce for you through the link below.
